In January 2020, Google announced that they will stop supporting third-party cookies in Chrome by 2022. However, they recently moved the deadline to early 2023. This has the potential to change the landscape of digital advertising, which currently relies heavily on third-party cookie data for personalization.
As a result, companies must prepare for and adapt to the new changes in personalization solutions. Although the new deadline may seem far away, time flies, and Companies still have a lot of preliminary work to do. The ban on third-party cookies will have a massive impact on the digital advertising landscape, and it may even be a topic of discussion for the rest of the decade.
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