The ad tech industry is a metaphorically tectonic landscape where you can witness numerous changes due to the tremors that occur be it policy compliance, privacy concerns, new ad formats, ways & means of advertising to the users etc. All the stakeholders are critically potential to alter the landscape of the industry.
This whitepapers provides the sequence of events which happened in the first half of 2025 and tries to give an overview of possible data driven insights which can be seen from multiple perspectives of the players. This information can be helpful to get an understanding of the happenings, possible dynamics in the future course of action, and insights of the industry. This also helps to optimize & quickly turn any disaster to an opportunity.
