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Addressing CPM Gaps on Refreshed Inventory

By May 2, 2025No Comments
Optimizing Direct Campaign KPIs

Problem Statement:
A publisher noticed that refreshed ads were dragging down CPMs, the more they refreshed the worse it got. This wasn’t just a minor dip, the gap between refreshed and non-refreshed impressions was too significant to ignore.

Outcome:
Databeat dug deep into the performance data, pinpointed the inefficiencies, and rolled out a precise optimization to reduce the disparity. The result? A smarter ad setup that unlocked more revenue with every impression.

Want to see how?
Download the full case study for the complete breakdown.

DataBeat is a trusted partner for businesses seeking revenue-driven strategies and optimizations. Through our expertise in data analysis, market trends, and consumer behavior, we help businesses unlock their full revenue potential, drive growth, and stay ahead of the competition in today’s data-driven world.

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