This month’s analysis examines the performance of standard and non-standard display formats on AdX, focusing on CPM, CTR, fill rate, viewability, and share of volume. By comparing results across these key metrics, the review outlines emerging shifts in advertiser demand and inventory trends, offering a clearer view of where publishers may need to refine their strategies.
Report Overview:
The DataBeat Programmatic Trends Report for August 2025 analyzes anonymized data from industry partners within the DataBeat network, focusing on programmatic advertising trends in the U.S. This report provides a detailed comparison of July 2025’s performance against both July 2025 and August 2024, offering insights into month-over-month and year-over-year changes.
Key Highlights:
- MoM, Display CPMs increased by 3%, Video CPMs increased by 18%, resulting in a 4% increase in overall CPM.
- YoY, Display CPMs declined by 29% and Video CPMs decreased by 20%, leading to an overall CPM decrease of 27%.
