Programmatic/Ops Specialist
What kind of work goes into this Service?
Different services for Advertisers/Agencies vs DSP’s
Contact Us
Advertisers / Agencies
- DSP Onboarding – Campaign Setup/Trafficking
- Campaign Management – Tag Management
- Reporting & Insights
- Pacing analysis and Optimizations
- Testing and Troubleshooting.
DSP’s
- Advertiser and Agency onboarding – Campaign Setup / Trafficking
- Advertiser / Agency Management
- Reporting & Insights
- Demand Partner analysis and Cleanup
- Optimizations
List of services we can provide in AdOps
Campaign Performance Management
Own the day-to-day performance of campaigns, ensuring tactics align with strategic goals.
Campaign Setup and Execution
- Set up programmatic campaigns across various DSPs (e.g., The Trade Desk, DV360).
- Implement targeting parameters, creatives, and ad placements.
- Ensure accurate and timely launch of campaigns.
Performance Monitoring and Optimization
- Continuously monitor campaign performance using analytics tools.
- Analyze key metrics such as impressions, clicks, CTR, CPA, and ROI.
- Make real-time adjustments to improve campaign performance.
- Conduct A/B testing of creative elements, audience segments, and ad placements.
Reporting and Insights
- Generate detailed performance reports (daily, weekly, monthly).
- Provide clients with actionable insights and recommendations.
- Highlight key successes and areas for improvement.
Quality Assurance (QA)
- Conduct thorough quality checks before campaign launches.
- Ensure accuracy and functionality of creative elements and targeting parameters.
- Identify and block malicious creatives
Extended service if needed we can provide
Building Custom Dashboards
Creating real-time, interactive dashboards for tracking campaign performance, audience insights, and ROI.
Audience Segmentation
Developing advanced audience segmentation strategies to target the right consumers more effectively
Market Research and Competitive Analysis
Conducting market research and competitive analysis to inform and refine programmatic strategies.
Our Unique Differentiator in this Service
Cross Functional Skills
Even though it is Programmatic, as our organization is strong in data, it will help in taking decisions around tasks like Ad Formats and also any campaign optimizations, audience segmentation etc.
Leveraging Supply-Side Expertise
Our close collaboration with SSPs and publishers gives us unique insights into the supply side, allowing us to fine-tune demand-side settings for optimized campaign performance and enhanced ROI.
Key Resources & Profiles in this Service
Summative Numbers as well as a few key profiles
Our team boasts experts with over six years of programmatic experience
Srinivas
Specializes in programmatic optimization on DV360, working with advertisers and agencies.
Akhilesh
Manages direct campaign setups and PMP deals on OpenX’s buy side.
Vamsi Priya
Has assisted agencies like Jungroup with direct campaigns and optimizations on The Trade Desk and DV360.
Can we describe the Service Provided in one line?
Programmatic specialist is responsible for Delivering end-to-end programmatic solutions, from campaign setup and performance optimization to advanced audience segmentation and custom dashboards, ensuring maximum ROI and actionable insights.
Competitors and Competitive Advantage that DataBeat has
Top competitors
Dentsu (India)
- Employee count: 10,000+
- Top companies worked with: Coca-Cola, Toyota, and Microsoft.
- Internal tools for clients: Dentsu uses DAN Data Labs and Dentsu Marketing Cloud.
- Differentiator in programmatic: Dentsu emphasizes data-driven insights and integrated marketing solutions.
Annalect (India)
- Employee count: 5,000+
- Top companies worked with: Procter & Gamble, Verizon, and IBM.
- Internal tools for clients: Annalect utilizes the Omnicom Precision Marketing Group and proprietary analytics platforms.
- Differentiator in programmatic: Annalect focuses on advanced analytics and precision targeting capabilities.
Publicis Sapient (India):
- Employee count: 10,000+
- Top companies worked with: McDonald’s, Walmart, and Verizon.
- Internal tools for clients: Publicis Sapient leverages Adobe Experience Cloud and Salesforce Marketing Cloud.
- Differentiator in programmatic: Publicis Sapient integrates digital transformation expertise with programmatic strategies for enhanced customer experiences.
Tools & Technologies that the team is trained on (relevant to this service)
Other DSP Platforms – TTD, Beeswax, Xandr, Openaudience (OpenX)
DV360
Ad Quality Platforms – Geoedge, Confiant, Double Verify, MOAT
Facebook AdManager
Debugging Tools – Chrome dev tool, HTML editors, Charles, Video suite inspector, etc
