Problem Statement:
Determining the optimal ad refresh time is complex and varies based on several factors such as average time on page, user engagement, and how different KPIs react to various refresh intervals. The publisher struggled to identify the right refresh time to maximize yield without negatively impacting performance metrics.
Outcome:
DataBeat conducted a real-time test for the publisher, analyzing user behavior and KPI reactions to different refresh times. This approach identified the ideal refresh time for the publisher, leading to optimized yield and improved overall ad performance.
To learn more about the strategy and its impact, download the case study.
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