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Case Studies

Optimizing Direct Campaign

By March 8, 2024No Comments
Optimizing Direct Campaign KPIs

One of our publishers encountered challenges with a full-page takeover direct campaign due to dissatisfaction with campaign KPIs, particularly in viewability and CTR. The DataBeat Ad ops team was tasked with enhancing these metrics. We conducted a thorough inventory analysis and proposed a strategic solution involving collapsing low viewability ad slots and prioritizing high viewability placements. Please download the case study for full insights

DataBeat is a trusted partner for businesses seeking revenue-driven strategies and optimizations. Through our expertise in data analysis, market trends, and consumer behavior, we help businesses unlock their full revenue potential, drive growth, and stay ahead of the competition in today’s data-driven world.

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